Sympathy for the DVLA: the private plates of Pimlico Plumbers

British Ideas Corporation, 2016

While too many plumbers create havoc for ordinary families with Barney Bodger pipework, spur-of-the-moment joints and wedged-in 4×2 – all nefariously hidden behind a bath panel – there are some, like Pimlico Plumbers, who take the job seriously and have clearly prospered as a result. Londoners will be familiar with the distinctive red, white and blue of Pimlico Plumbers vans but they’ll probably be more aware of the fleet’s private registrations, a creative toilet humour that pulls the chains of both young and old.

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