Lee Gale

Revered for transforming the fortunes of Scuderia Ferrari and revolutionising the race timing of Formula One, TAG Heuer’s trackside reputation is matched by its ability to conjure horological masterpieces. Lee Gale speaks to Jack Heuer, TAG Heuer Honorary Chairman, about the brand’s enduring automotive association

A century ago, TAG Heuer’s close association with motor racing began with its Time Of Trip chronograph, but, as Lee Gale finds, the employment of a down-on-his-luck motorcycle racer in 1973 thrust the watchmaker to the forefront of sport timekeeping.