Magnificent 007, The 007 Fragrance promo, GQ, 2012
You have to get past the actors and ask, “Who is Bond and what is his olfactive identity?” Once you look at lan Fleming’s creation, you realise you’ve got this dangerous, masculine risk-taker. He’s professional and highly trained but on the other hand, you’ve got this stereotypical gent, a charming, charismatic man, a man who’s very aware of social etiquette.
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